The If You Care brand was created in 1990 and started with unbleached coffee filters. If You Care had the first and only unbleached coffee filters in North America at that time. Parchment Baking Paper and Baking Cups soon followed, both unbleached as well. There was no other brand in the North American market offering brown chlorine-free paper products.

In 2004, the very first Aluminum Foil made from 100% recycled aluminum was launched. This product featured a 95% energy savings compared to conventional aluminum foil. Then in 2007, Heavy Duty Aluminum Foil for grilling and barbecuing, also from 100% recycled aluminum, and waxed paper, from unbleached paper coated with soybean wax, were launched.

If You Care embarked on an aggressive growth pattern beginning 2009, launching innovative and unique products every year such as 100% carbon neutral Firelighters, made from FSC certified wood and vegetable oil, Sandwich and Snack bags from unbleached greaseproof paper, sponge cloths and reusable paper towels from cellulose and Non-GMO cotton, Fair Trade Household Gloves among others. If You Care Laundry and Dish Detergents were also added to the range. In 2016, If You Care introduced Parchment Roasting Bags, the first non-stick parchment roasting bags in the market, to replace petroleum-based plastic ones.

If You Care products are produced with a view to reducing the amount of waste in our waste streams. If possible, nothing should remain after the product has been used and properly disposed of. The packaging is made from unbleached recycled cardboard or paper which should be recycled again.